![Here is an image with a beam of light centered in the picture signifying power and knowledge. Above the beam of light are an attaché case and a folded Wall Street Journal, an excellent source of information relative to investor funding, business strategy, pricing strategy, market research, and competitive analysis. Below the beam of light are layered 100-dollar bills signifying profitability.](resources/Photoxpress_6579212.jpg.opt285x356o0%2C0s285x356.jpg)
The adage that "Knowledge is Power" is never more true than in the Marketing World
If knowledge is power, then understanding the dynamics and competitive landscape of your market is the force that empowers your organization to succeed. When you partner with Shark Business Plans to prepare your marketing plan document, you can expect to come away with an understanding of all the important elements of a solid marketing strategy including:
- Company and product/service brand development
- Market sizing and segmentation
- Market penetration strategy
- Sales strategy
- Competitor's strategies
- Competitive barriers to entry
- Competitive and profitable pricing strategy
- Distribution strategy (domestic and global)
- Channel development and strategy
- Promotion strategies
The Four P's of Marketing...
- Product (or service),
- Price,
- Place (distribution strategy),
- Promotion
...are
critical to your business success. It is essential to have a firm grasp
on each of these factors combined with a sound knowledge of your market
and the competitive landscape in order to succeed. Acquiring this
understanding takes a substantial amount of market research and access to the
reliable and authoritative sources of information that can provide it.
Access to one notable and authoritative source of information can cost
several thousand dollars per year. With access to perhaps the most
powerful electronic library in the world, Shark Business Plans can
create your comprehensive marketing plan for less than the annual cost
of just one of these reputable sources of information.